AT&T Entertainment: The Future of Entertainment is Here

The Changing Video Marketplace

“not your Mother’s TV anymore”

Video viewers are watching multiple screens – all at the same time. What else is changing?

Mobile device (smartphone or table) video usage is increasing
Broadband penetration is growing
Linear (straight TV viewing) is declining
Pay TV penetration is declining
Video advertising moving to digital on multiple devices






The changing video marketplace offers flexibility for consumers – video when, where, and how they want it, and at the price they want.

We’re changing the marketplace with new offerings of OTT video.

Innovative Technology

Building on a rich history of innovation, AT&T is delivering a best-in-class video experience to every screen, at home on a big screen TV or on the go via a favorite mobile device. The result: consumers get the content they want, virtually wherever, whenever and however they choose.

AT&T delivers this experience with an innovative next-generation video platform, allowing us the flexibility to deliver movies, TV shows and other video content to customers reliably and efficiently. We’re tapping into the latest technologies so that we can add new features and experiences more quickly than ever before.

Whether it’s 4K UHD, streaming, high-frequency wireless or other ways to get customers what they want and when they want it, we’re tapping into the latest technologies to deliver the best experience possible.*

  • AT&T is the largest overall provider of pay TV in the U.S. with 25 million linear video subscribers
  • We deliver internet to 15.7 million subscribers
  • We offer a 1 gigabit (Gbps) connection** on our 100% fiber network to over 5.5 million locations across 55 metros nationwide, with plans to reach 75 metros
  • With a 1 Gbps connection**, customers can download 25 songs in a second, a 30 min TV show in 3 seconds or a 90-minute HD movie in less than 36 seconds
  • DIRECTV customers have access to 315+ channels with more than 200+ in full-time HD and programming DIRECTV customers love, live or On Demand
  • DIRECTV NOW is a rules-free TV that lets customers stream their favorite live sports, on demand programming, premium channels, popular shows, and hit movies right to their tablet or smartphone
*Limited titles available. Requires a Genie HD DVR (model HR54 or later) and a DIRECTV 4K Ready TV, or 4K TV connected to a 4K Genie Mini.
**Actual customer speeds may vary. Download speeds are typically up to 940Mbps due to overhead capacity reserved to deliver the data.

DIRECTV: A Hub for Compelling Entertainment

At AT&T, we’re bringing it all together for you – premium entertainment fueled by best-in-class connectivity. It’s your world – we’re living in it.

We offer viewers some of the best entertainment imaginable, including differentiated content and movies, live-action sports in 4K, made-for-television series and much more.

Our integrated, seamless and smart entertainment experience starts with countless TV shows and movies in the U.S.

AT&T SHAPE Technology & Entertainment Expo

The AT&T SHAPE expo welcomed top experts, industry influencers, creators and developers to explore new kinds of content and new ways for people to experience it with over 10,000 participants registered.

Meet the people who are using technology and their own passions to influence tomorrow in our “Shape What’s Next” video clip.

AUDIENCE™ offers premium entertainment on DIRECTV and U-verse and is included with every package to all customers.

DIRECTV is the exclusive home for the most live, out-of-market NFL games every Sunday and offers both RED ZONE CHANNEL® and DIRECTV FANTASY ZONE™ channel.

DIRECTV CINEMA is a premium pay-per-view service that brings exclusive access to select new releases before they hit theaters. Plus, get access to more than 15,000 shows and movies with DIRECTV On Demand.

DIRECTV takes viewers deep inside the game with interactive/Mix Channel coverage for golf and tennis Grand Slam events and additional select PGA tour events every year.

DIRECTV takes viewers deep inside the game with inRoot Sports covers more than 25 teams and conferences and DIRECTV offers the best of college sports such as the SEC Network and the Longhorn Network.eractive/Mix Channel coverage for golf and tennis Grand Slam events and additional select PGA tour events every year.

DIRECTV offers an AT&T entertainment Chatbot to help users choose content.

DIRECTV, reaches a wide variety of viewers in the U.S. in multiple languages and meeting different programming needs. Featuring Spanish, Russian, Mandarin, Filipino, Brazilian, Cantonese, Korean and Vietnamese languages.

Learn more about DIRECTV here.

DIRECTV NOW: The Future of TV is NOW

The future of TV is NOW – AT&T delivers your favorite TV networks and made-for-digital video content with more choice and flexibility than ever.

DIRECTV NOW is our new over-the-top (OTT), prepaid TV service that allows customers to access many of the same live channels and On Demand programming as the DIRECTV satellite-based subscription service.

Over-the-top (OTT) is delivery of audio, video and other media over broadband internet (mobile or fixed) without a traditional cable or satellite TV provider subscription.

AT&T can now extend service to 20 million incremental U.S. households offering premium content with robust connectivity to deliver an outstanding video service.

DIRECTV NOW: Rules free TV. Stream your favorite live sports, On Demand, premium channels, popular shows, and hit movies, right to your tablet, smartphone, or TV. The experience you love, without the limits you don’t.

Fullscreen Thx2ATT: Streaming TV, talk shows, movies, and original content. Commercial free, when you want and how you want – on your phone, tablet, or other connected device.

DIRECTV Freeview: Sample free content such as AUDIENCE Network, Otter Media, content, TV show previews, behind-the-scenes videos and teasers.


  • Local channels available on certain devices and in select markets.
  • 72 Hour Rewind & Restart – on compatible laptop, table, smartphone or streaming player, rewind to shows that aired in the last 3 days on select channels.*
  • Tune in Late – start shows at the beginning with one click.*

Data on our mobile network has increased about 250,000% since 2007, most of that traffic is video. You can always count on DIRECTV NOW to provide you with your favorite video content anytime, anyplace, and on any device.

*Rewind/Restart features not available on all channels/programs. Internet-connected HD DVR (model HR20 or later) required.

Hello Lab’s Mentorship Program 

AT&T Hello Lab, a collection of original entertainment created by, for and with Millennial and Gen Z audiences, has launched its Mentorship Program. It’s a new initiative that brings together entertainment industry leaders with aspiring filmmakers from diverse backgrounds as they create their signature work. The five filmmakers will debut their short films on DIRECTV NOW in the fourth quarter of 2017.




Each filmmaker will be supported by a community
of industry advisors, including studio and production
company executives, agents and attorneys. Each
of these mentors have overcome barriers to make
important projects that touch on an impressive range
of issues and narratives as people of color, LGBTQ
community members and women.

The 2017 AT&T Hello Lab mentors include:
Academy Award® Winner Octavia Spencer

(Best Supporting Actress, The Help, 2012)
Academy Award® Winner Common (Best Original
Song, Selma, 2014)
Rick Famuyiwa (director, Dope, Confirmation)
Desiree Akhavan (director/actress,
Appropriate Behavior)
Nina Yang Bongiovi (producer, Fruitvale Station)

AT&T Hello Lab will help each filmmaker create a high production quality signature film and provide support as they break into the entertainment industry. Advisers and mentors will counsel the filmmakers on pitching their work, managing budgets, and directing character driven narratives. The shorts will all celebrate young adults and all tell a unique “coming of age” tale. DIRECTV NOW gives you your favorite premium TV and made-for-digital video content with no annual contracts, set-top boxes or installation.

Otter Media

Through Otter Media, AT&T is developing
highly differentiated mobile-first
entertainment experiences designed
for the connected generation.

Our joint venture with The Chernin Group invests in,
acquires and operates global video streaming services.
Otter Media is a leading pure-play online video
company with holdings that include investments in
Fullscreen Media, Ellation, Gunpowder & Sky and
Hello Sunshine.
More than 1.5M paying subscribers across Otter’s
various SVOD services, making Otter Media one of
the largest SVOD companies.
60B video views per year across our network of
75,000 creators.
Produces more than 2,000 hours of content annually,
incl. feature films, series/shows, daily content.

■  Fullscreen Media is a leading global, youth-oriented
media company that develops online creators and
produces multi-platform entertainment experiences.
■ Fullscreen has 75K online creators with more than
7 billion monthly views. In addition to its huge
community of creators, Fullscreen’s Brandworks
division creates buzz-worthy, platform-native
custom content that help brands reach younger
audiences on social platforms.

■ Ellation brings niche content to passionate fans who
want a different experience. Its Crunchyroll anime
video service has 20 million registered users and
more than 1 million paying subscribers.
■ Ellation also launched VRV, a new multi-channel
video experience bringing the best of anime,
animation, gaming, comedy, fantasy, and
technology to fans on one platform.

Gunpowder & Sky is a digital-first, global studio
creating and distributing innovative, edgy and
narrative-driven content independent of form, genre
or platform founded by Van Toffler (former CEO of
Viacom Media Networks) and Floris Bauer.

Hello Sunshine is a new entertainment
destination featuring high quality and
exclusive content, especially for fans
of female focused stories driven by the creative talent of Reese Witherspoon.

■ AT&T Hello Lab is a collaboration between AT&T
and Fullscreen that advances the art of storytelling
through social media platforms and redefines
entertainment through fan collaboration.

Rooster Teeth is a pioneering studio
responsible for online series including the
award-winning and longest-running web
series, Red vs. Blue.



How Technology Convergence is Changing Entertainment

Technology innovation does not happen on a singular path. Technology is constantly advancing due to innovators simultaneously focusing on different efforts.

Technology convergence is when different forms of technologies exist in a single device, sharing resources and interacting, creating new technologies and convenience.

The greatest existing example of technology convergence is the smartphones, which combines the functionality of a telephone, a camera, a music player, and a digital personal assistant (among many other things) into one device.

Convergent Technology


Also coming out of convergence are services, such as:

  • Video on demand: Think streaming services
  • Location-based services: Being able to determine where the nearest ATM is located.
  • Fixed-mobile convergence: Services that do not depend on their location.

In the last few years, technology convergence has drastically changed how we consume entertainment. Instead of “just TV” we now can stream video over any web access technology. New shows can be longer or shorter and consumers can react and interact via social media with others watching the shows and also with the celebrities themselves.

At the AT&T sponsored SHAPE event, John Stankey, CEO of the AT&T Entertainment Group, AT&T Services Inc. led a panel on “How Direct-to-Consumer Technology Is Transforming Celebrity” to cover these issues.

Consumers can now watch content when we want, how we want, and where we want.

Within technology convergence is digital convergence, advancing technology to enable consumers to find and consume content virtually anywhere, everywhere, and anytime. AT&T is a leader in digital convergence.

AT&T Offers the First Tablet Designed to Give You Nonstop Entertainment

AT&T now has a new tablet called AT&T Primetime
available to both business and consumer customers.

This AT&T exclusive tablet is loaded with entertainment
and productivity features like TV Mode, which offers
access to your favorite video apps in one quick touch
or swipe.

With its high-quality HD video, incredible Dolby
audio sound, long-lasting battery the 10-inch AT&T
Primetime tablet is another way AT&T is bringing you
an outstanding entertainment experience.







AT&T Primetime comes ready with apps like DIRECTV
and DIRECTV NOW* and will give easy access to your
favorite shows and movies on demand from virtually
anywhere and live TV in some places.

Great Technology Features of AT&T Primetime include:

  • 10-inch Full HD screen – Enjoy movies, photos and
    more with crystal clear precision and bright color.
  • TV Mode – Quickly access your favorite video apps
    like DIRECTV with a single swipe from either the
    home screen or lock screen, or by one simple touch
    of the Quick Launch button.
  • Dual Bluetooth media streams – Listen through up
    to 2 Bluetooth headsets or speakers simultaneously
    via Bluetooth audio streams.
  • Dual front-facing speakers with Dolby Audio
    – You can choose from 4 audio presets or create a
    custom sound profile.
  • Easier multi-tasking – Easily read, create and edit
    documents in near real time with built-in Google
    Docs and split screen features.
  • Enterprise-ready – Supports highly-secure and
    reliable connections and on-device encryption. Plus
    you can manage your data with Android for Work
    and Enterprise Mobility Management services.

At AT&T, we are bringing you entertainment on
your terms.

See video here.


Download our AT&T Entertainment Innovative Technology one pager.

Download our Primetime Tablet one pager.

Download our DIRECTV NOW one pager.

Download our Technology Convergence one pager.


Download our Changing Video Marketplace one pager.

Download our Otter Media one pager.


Download our Hello Lab one pager.